Resources
Notes from the board.
Practical writing on getting found in search and AI answers, persuading the people who arrive, and answering their questions well. No growth hacks. No “ultimate guides” that say nothing.
AI Visibility
How to Get Your Service Business Recommended by ChatGPT, Google AI Overviews and Perplexity
A practical 2026 guide to AI search visibility for law firms, clinics, trades and other service businesses, without the hype or the snake oil.
Read the article→Conversion
11 Reasons Your Website Isn’t Converting Enquiries Into Clients
Traffic without enquiries usually comes down to a handful of fixable problems. Here are the ones we see most.
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AI Search Visibility: How Businesses Get Cited by ChatGPT, AI Overviews and Perplexity
The questions we get most about answer engine optimisation, answered plainly.
Read the article→AI Assistants
Do You Need an AI Enquiry Assistant? Nine Things It Should Handle Before You Buy One
A buyer’s checklist for telling a genuinely useful assistant apart from an expensive chat widget.
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