Founder track record, before Growth Kings
An AI sales and service assistant for Bernardi Volvo Cars Natick
- Client
- Bernardi Volvo Cars Natick, a US car dealership
- Delivered by
- Byrone Lehmann, through LK Motion
- Relationship to Growth Kings
- This work predates Growth Kings. It was not a Growth Kings client engagement. We include it because it shows how Byrone, now a Growth Kings co-founder, approaches enquiry systems.
The business context
A car dealership runs more than one operation. Sales enquiries, test drives and servicing each have their own team and their own opening hours. Visitors to the website do not care about that. They have a question and want an answer, whenever they happen to ask it.
The actual problem
Many website enquiries arrived when the relevant department was closed. Without something on the site able to answer, a visitor with a simple question had to wait for the right team to be back.
What Byrone built
Working through LK Motion, Byrone designed and built a custom AI sales and service assistant for the dealership website. The general manager describes it as having grown from something very basic into a full assistant covering both sales and service.
How the system worked
The assistant was designed to:
- answer routine questions about sales and servicing from information the dealership provided,
- ask what the visitor needed, so each enquiry arrived with useful detail,
- help arrange test drives and capture service requests,
- pass conversations to the right dealership team, with the context attached.
It improved through tuning against real conversations after launch, rather than being finished on day one.
Outcomes
The assistant went live and runs around the clock for both sales and service, which the dealership’s general manager confirms below. It gave visitors a way to get answers and start a test drive or service request outside opening hours, and gave staff enquiries with context rather than a bare name and number.
We have deliberately left out numerical results for now. Figures from this deployment have been reported in more than one way, and we will only publish numbers once their definitions, dates and source data are reconciled.
Limitations and the role of people
The assistant handled routine questions and the first steps of an enquiry. Dealership staff remained responsible for sales conversations, pricing, service advice and anything that needed judgement. Handoff to a person was part of the design, not a fallback.
No screenshots or recordings are shown here because we have not confirmed permission to publish them.
“We feel fortunate to have been able to help launch the Volvo Ai Assistant and to have worked closely with Byrone and the team at LKMotion. They have taken the tool from something very basic to a fully functional 24/7 assistant for both sales and service.”
Wondering what this would look like for you?
Read about AI enquiry assistants, or tell us what’s working, what’s stuck and what you want to improve.